Keywords are one of the important aspects of the content when you want to determine whether it would appear well on search engines result pages. The importance of keywords and marketing has always been paramount in Search Engine Optimization (SEO). These are the phrases and words that people are using to search for a particular product, company, service, or solution (to a problem) on leading web search engines such as Google and Bing. Using the keywords in the appropriate density and instances on the content will ensure that your content appears well on the web search engine rankings and the leaderboards. Content nowadays should include a variety of keywords, which fit the content naturally.